Calling for London agencies and brand sponsors for groundbreaking SENSORY HACKATHON.
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Smelly cities /
We are excited to be contributing to a book about designing for smell in memory of the inspriational Victoria Henshaw, with Kate McLean amongst other editors. Here's a comprehensive article about her work in The Guardian, including her latest project in Singapore.
http://www.theguardian.com/cities/2015/oct/07/smell-amsterdam-cannabis-odour-mappers-kate-mclean
Top 10 Mistakes in sensory branding /
Using sound, smell, taste, touch and experience has the capacity to define and deepen our emotional relationship with brands. Used well, it increases brand experience, return rates, loyalty, experience, recall and revenues. Used badly it can distract and alienate.
Here is our list of Top Ten mistakes in sensory branding.
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The secret of sales /
Sniff Test: Step 1 get a group to assess quality and price of a pair of trainers. Step 2 add scent and get a second test group to assess quality and price of the same pair of trainers.
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