We are delighted to announce we are running a Sensory Hackathon in May 2017 as part of Open Senses Festival.
The Sensory Hackathon aims to stimulate top London creative cross-disciplinary agencies, unleashing their creativity in a different way, in response to a sensory specific brief. We want to raise awareness of the power of sensory design, encourage agencies and brands to consider sensory experiences and impairments and raise money for a charity. It offers the opportunity to showcase creative talent and bringing the creative community together. The half day event will culminate with a prize giving and awards ceremony. The prize? A project commissioned by the lead brand sponsor.
We live in a visually dominated culture which encourages visual prejudice / the idea that sight is only controlled by the eye / and the ideology that the rest of the body is less important than your eyes. We are challenging creatives to use their imagination to conceive of solutions which incorporate a multi-sensory approach.
Vetyver will lead the challenge and support the lead brand sponsor, rally the judges, work with a chosen charity and work with the agencies.
We are currently looking for brands, agencies and sensory charities to partner with in this event so if you would like any more information on the event, or how you can get involved, please email firstname.lastname@example.org
Open Senses is a pan-London festival exploring, challenging and promoting the senses, next Spring. Partners include the National Gallery, Wallace Collection, Royal Academy, Roundhouse, Rich Mix, Nesta, Guy's Hospital, Bittersuit, Courthauld, Oxford, Roehampton and LSE universities, Sencity, and of course, Vetyver.