audio branding
We were commissioned by Future City to collaboarate with Jason Marks and Timorous Beasties to create a multi-sensory exhibition for Foyles Gallery.
We love Jason's work described beautifully by Caroline Roux in How To Spend It http://howtospendit.ft.com/art/334-breaking-the-mould
The world's most spectacular top hat
Experience being the first fish to traverse the celestial cosmos (and other stories). Brilliantly scripted, this crazy concept campaign goes from bar events to digital campaign. We collaborated with Gravity Thinking to create a playful, disorientating sonic brand experience. A great examples of sensory branding including theatre, tone of voice, audio, visual and experiential. Great client, great brand. Now up for Yellow Pencil Design Award. *crosses fingers*
Using sound, smell, taste, touch and experience has the capacity to define and deepen our emotional relationship with brands. Used well, it increases brand experience, return rates, loyalty, experience, recall and revenues. Used badly it can distract and alienate.
Here is our list of Top Ten mistakes in sensory branding.
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