Sensory Workshops

 

Sensory experiences help teams access memories, emotions and ideas, offering new ways to access and express their creativity. We often visit creative agencies to help their teams think outside of normal working practices and learn to unleash the power of the senses. The sessions are interactive and can be flexible to suit the needs of the agency.

We recently visited RPM to spend a lunchtime looking at the power of smell. Specifically, how it can be used in conjunction with the senses of sight and smell to create a specific mood and sense of place.

Firstly, participants listened to an atmospheric soundscape created by Vetyver and were asked to imagine a scene, a place or memories the soundscape evoked. The team took us through forest fires, to a childhood summers on the beach, to a glacier and then to dinosaurs on the moon.

Then came the fun part. The team spent time working together to experiment and combine different scents with the aim of coming up with one which matched the narratives and places imagined by them. Then we played the soundscapes with different visuals completely altering their perceptions and creating new narratives - we could have started all over again!

As is always the case with smell sessions, the activity really captured the imagination of the people involved. 

To enquire about a workshop where you work, please get in touch. feel@vetyver.co.uk

Sensory beer tasting

Drinking is one of the truly multi-sensory pleasures of this world and recently we were asked by a leading beer brand to consider the way that the senses can be engaged to heighten the taste experience of their product.

Different types of music, instruments, words, smells and colours can alter the way our brains process the world and can be used to heighten, diminish and change our flavour perceptions.  The drink itself doesn’t change, it is merely our perception of it —  how the brain interprets the information.

We designed soundscapes, sensory experiences and smells appealing to specific attributes of their beer and tested the theory in workshops with agency and brand ambassadors.

Did you know? A higher pitched song will make people taste the beer as sharper, fresher and different tempos and instruments also affect our perception of taste. The participants found that some smells highlighted the presence of certain flavour components in the beer, while others provoked revulsion or obscured the taste completely. Would you imagine cucumber or chives would be the scents that you would pair with beer?

As with all our work, it’s the application of the senses and how the brand experience FEELS that is most important. 

Workshops offer the opportunity to test the theory and refine our work, whilst sharing with others. Vetyver offer a number of sessions which give brands and agencies the opportunity to learn about what we do and get creative thinking about the possibilities of sensory marketing.

Get in contact with us to find out more feel@vetyver.co.uk