Sensory experiences help teams access memories, emotions and ideas, offering new ways to access and express their creativity. We often visit creative agencies to help their teams think outside of normal working practices and learn to unleash the power of the senses. The sessions are interactive and can be flexible to suit the needs of the agency.
We recently visited RPM to spend a lunchtime looking at the power of smell. Specifically, how it can be used in conjunction with the senses of sight and smell to create a specific mood and sense of place.
Firstly, participants listened to an atmospheric soundscape created by Vetyver and were asked to imagine a scene, a place or memories the soundscape evoked. The team took us through forest fires, to a childhood summers on the beach, to a glacier and then to dinosaurs on the moon.
Then came the fun part. The team spent time working together to experiment and combine different scents with the aim of coming up with one which matched the narratives and places imagined by them. Then we played the soundscapes with different visuals completely altering their perceptions and creating new narratives - we could have started all over again!
As is always the case with smell sessions, the activity really captured the imagination of the people involved.
To enquire about a workshop where you work, please get in touch. firstname.lastname@example.org