We are loving this sculpture by artist Zebedee Helm. It was discovered when hunting for images of Imperial Leather, half used with the label sticking up. It takes me straight back to my Grandad's bathroom, an electric wall heater and the aroma of Brylcream. The special column created by the refusal of the label to disappear is a unique experiential differentiator and we hope they never do anything daft like get rid of it because it wastes soap or doesn't feel very nice.
We think Imperial Leather should be buying the sculpture and offering it as a competition prize and commissioning other work of this nature to celebrate their point of difference. I suspect they would find a whole community of unknown trad soap fanatics.