To make it authentic, consider what does your brand represent at Christmas? How can sound and smell bring it to life? Will they add or detract?
A Swedish Christmas sounds and smells very different from an American or English Christmas, and a New Yorker Christmas feels completely different from a Californian. Remaining true to your brand origins and narrative will result in an authentic Christmas experience.
At Christmas time, it’s more important than ever to pay attention to your brand and sensory footprint. What are the sensory experiences important to your brand and customers and how will bringing in a ‘Christmassy’ theme work with this? Many brands are not aware of how they FEEL and discover useful surprises when they take the time to think about it which is why we begin our work with a sensory audit.
Playing Jingle Bells in a spa is going to jar with the ambience of relaxation and peace. However a soundscape of footsteps crunching through snow and the smell of a pine lodge or sauna would create a sense of season and evoke a Scandinavian Christmas. This approach would foster a feeling of cosy comfort, cocooning guests and heightening the emotional experience, rather than detracting from it. But obviously that wouldn’t work at all for an Asian spa brand.
A Christmas soundscape and smell which gives you a sense of place, relevant to your brand and your business serves to make them love you, love Christmas and relate the two.
To find out more or organise a Sensory Audit email firstname.lastname@example.org