The After Eight pouch, the Toblerone mountain, the pop of a Snapple, the pitch of a Ferrari, the smell of a Bentley, the colour of a Tiffany box, the sonic mnemonic of Intel. It is the unique signifiers which distinguish your brand and allow people to fall in love with it. Everything you do should strengthen your brand narrative.
Everyone does Christmas so how do you stand out from the crowd and ensure that you are not lost in the nose?
The winter holidays every year are a great opportunity to do something special which will bring joy moments of joy to people, but this is frequently a missed opportunity as brands reach for easy off the shelf options.
A brand has a positioning, a set of values and a story and the way your brand behaves should reflect that in every way. Even a Christmas theme should be designed specifically to reflect your brand in the same way your logo and colour palette do. It is particulary important in the competitive Christmas market not to loose your point of difference - sounds and scents should be designed for your brand.
Christmas always feels like it comes more quicker than we are expecting, but it doesn’t need to take long to create sounds and smells. A sensory footprint can be created by experiences: hot toddies, chocolatiers, buskers, a bell over the door, or rung behind the bar like in It's a Wonderful Life, or a simple soundscape.
Stand out with sensory design, tune in to your senses and tune into Christmas.