On the first day of Sensory Christmas..
Part of the joy of Christmas is the glorious sensory pleasures it heralds. Scorching mince pies in twinkling houses; the scent of nordic pine, candles and open fires; turkish delight and candied almonds; Quality St, turkey and all the trimmings; and Christmas carols and the crinkle of wrapping paper. Or maybe you dread: the sickly smell of cheap cinnamon candles; the unwelcome trill of Rocking Around the Christmas tree; the familiar onslaught of Jingle Bells in every shop.
We're excited and repelled in equal measures, as we are bombarded for what can seem like months.
Are businesses giving Christmas the consideration it deserves? The role of a business in the festive season is not to provide spiritual support (excepting the School of Life), it is to be successful and to stand out. But that doesn’t mean shouting loud and falling into clichés. By stepping back and considering your value to your customers, your relationship, and the way you are experienced, you can give the greatest gift - to make it as joyful and stress free as possible.
So what constitutes Christmas joy and what creates Christmas horror? What are the cliches, pitfalls and alternatives? We will be exploring this in our 12 days of Christmas series through December.
Follow along on the blog or with the #sensorychristmas hashtag on twitter