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Feel the love

October 23, 2015

Interesting article in Harvard Business Review exploring the commercial value of conneting with customers emotionally. Their assessment is that when companies connect with customers’ emotions, the payoff can be huge. What they don't explore is the power of engaging the senses to create emotional connections which is a shame given that stimulating the senses is one of the most direct routes to emotional appeal. 

https://hbr.org/2015/11/the-new-science-of-customer-emotions?referral=00205&cm_mmc=email-_-newsletter-_-bestofissue-_-bestofissue_date&utm_source=newsletter_bestofissue&utm_medium=email&utm_campaign=bestofissue_date

 



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HOW DOES YOUR BRAND FEEL?

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falling in love

We believe that the quickest way to falling in love is through appealing to all the senses.  We depend on all 5 senses, yet so few brands consider them and actively define the way their brand is experienced.

In this blog we highlight all things sensory, from brands to academic papers to press. Peppered with some ideas of our own. 

We hope it tickles your fancy.