Earlier this month Vetyver ran a series of workshops for IKEA as part of the The Dining Club, a pop-up event in Shoreditch. As part of their #makemorethanjustfood concept, we were asked to host a series of sensory eating workshops.
We normally help companies create unique and powerful sensory brand experiences and events, but this time our workshops were designed to explore how we engage with the senses at home. It was fascinating working with, tasting and exploring the senses with the participants and we had a great response so over the next few weeks, we are going to explore how to engage the senses at home with some ideas and tips.
It’s important to understand that we experience all the senses at once. The key to creating a successful sensory experience is understanding that the senses are interlinked. They work very closely together and they shouldn’t be considered in isolation. Think of it like a graphic equaliser - if all the ‘sensory volumes’ are up at the same time, you get overload. Consider eating: if the sound is loud, your perception of taste will be diminished. If the beat or tempo is fast you will probably eat faster, and more. So your sensory environment completely affects the way that you eat or drink.
To give an example, have you ever enjoyed a glass of table wine in on holiday and taken it home only to discover it no longer tastes like divine nectar? We have, but why? Because the colour palette, soundscape, temperature, scent and beauty surrounding you entirely change your perception of taste.
So no matter whether you live in a tower block, house or boat; in the city or the wilderness, with strangers, animals, friends or your family, join us in exploring how to make your home your sensory sanctuary.
Over the next few weeks we will be showcasing some of what you can do to bring the joy of taste, smell, touch, sound and sight to your home. Keep and eye on twitter for updates.