Publications

Unconsciously Biased /  by claire sokell thompson

IMG_5234.JPG

Are you unconsciously biased? Last week Campaign Underground challenged delegates to explore and confront their own Unconscious Bias. We designed three sensory experiences to explore unconscious bias through voice, music and smell. Click here for more information on workshops and Unconscious Bias and The Senses.

Wizard of Oz style, we asked everyone to listen to the voice behind a curtain and answer a live survey about their perceptions and assumptions about age, class, intelligence, job, sexuality, status, wealth, education, ethnicity and behaviours. How do you feel about the person: would you hire, work for, date, become a friend of the person based on their voice?

We're fascinated with the results and want to extend the conversation outside the conference. Vetyver Voices #vetyvervoices is a campaign to collect, share and listen to voices and provide a platform to explore and discuss the assumptions and value judgements we make without realising. Visit www.vetyver.co.uk/vetyvervoices to record share your voice and join the conversation. 

 

 

Sensory Reports: Geek Sheet /  by claire sokell thompson

Studies prove that not only does it make good commercial sense to consider all five senses, but it is critical for successful brands of the future. For most companies this is uncharted territory, so we are publishing a series of reports to introduce the potential and pitfalls of sensory design. To find out more view our Sensory Geek Sheet and our Top 10 Sensory Mistakes, we also have reports on Sensory Healthcare and Sensory Hotels. To find out more email feel@vetyver.co.uk.

Smelly cities /  by claire sokell thompson

Kate McLean Smell Map of Amsterdam

We are excited to be contributing to a book about designing for smell in memory of the inspriational Victoria Henshaw, with Kate McLean amongst other editors. Here's a comprehensive article about her work in The Guardian, including her latest project in Singapore.

http://www.theguardian.com/cities/2015/oct/07/smell-amsterdam-cannabis-odour-mappers-kate-mclean

Top 10 Mistakes in sensory branding /  by claire sokell thompson

Using sound, smell, taste, touch and experience has the capacity to define and deepen our emotional relationship with brands. Used well, it increases brand experience, return rates, loyalty, experience, recall and revenues. Used badly it can distract and alienate.

Here is our list of Top Ten mistakes in sensory branding.

 

Read More